What would happen if you treated your employees as brand ambassadors? How would that impact your relationship with them? How would it impact their work and professional development?
Yes, Win! Your BIGGEST brand ambassadors are your employees. I think if companies could figure out a way to tap more into staff, your social media at a company can be widely successful! The avg. person has at least 100 to 500 FB friends alone! #solobizchat— Christopher Thames (@christhames35) July 3, 2019
I agree you should share audit results with the company. The rate at which social media changes is difficult for any one person or small team to manage. There are benefits to sharing social media audit results.
Sharing audit results opens the door for fresh ideas and different perspectives. As social media users, what does your team experience and see in the field? Social media platforms have a tendency to roll out updates in waves so what one employee experiences online may be different than another. Encourage your team to be your eyes and ears.
- What conversations or movements are gaining popularity?
- What content or design trends do they see in images, audio, and video? (@WarJessEagle is one of my favorites.)
- Who are some of their favorite brands or influencers to follow?
How do employees talk about your company online?
Your employees are already talking about their work to friends and family. With a majority of adults having social media profiles, there is a good chance they are talking about work online too. What is the story they are telling about your brand?
As a leader in small business, how can you create experiences or moments at work they want to talk about?
To help them I would make a document with a list of prompts or opportunities to encourage sharing. This makes it easier for them and helps show what is company approved for public sharing.— Melissa Jones ✨ Lead With Excellence (@theCEOffice) July 3, 2019
Here are some ideas to help you encourage employees to be brand ambassadors.
First Day of Employment
First impressions count. How do you welcome them to the team? Your enthusiasm as a leader is contagious. If you’re excited, they will be excited and so will the rest of the team.
Company branded attire and office supplies are a great way to create a shareable experience. However, you don’t have to break the bank to create an experience. Simple and thoughtful gestures such as balloons, personal card, and snacks work just as well.
Employee retention is one of the best financial returns for your company. Their work anniversary should be celebrated. How do you thank them for their contributions to the team?
The recognition can vary depending on years of service. Larger milestones (3, 5, 10 years) bring bigger rewards. I know of a company who sent flowers to a spouse to thank them for their support during the employee’s 20 years of service. Not only does this create an amazing experience for the employee, but their family shares it too!
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Whether it’s taking small steps (little by little progress is where it’s at!) or doing a dance off competition, we believe in celebrating together! 🎉 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Today, we get to celebrate @juliehomen’s working anniversary, and we’re so grateful to have her passion and laughter on the Cultivate team! We love you, Julie! 🥳🧡
Your employees want to excel in their work! They want to be seen and appreciated for their contributions to the team and your company? How do you recognize their efforts and results?
As team members juggle work and personal life there is a lot of overlap. Do you see them just as employees or do you see them as individuals? How do you recognize an employee’s life milestones such as birthdays, weddings, and new babies? How do you help them cope with challenges? Small notes of celebration or encouragement go a long way!
Team outings for events, retreats, summits, trade shows, and training are great opportunities to capture memorable moments. When team members are outside the office the dynamic is different and people tend to relax more.
Last Day of Employment
Losing an employee is bittersweet. You are sad to lose a valuable team member, and also happy for their growth.
Unfortunately, too many companies are ambivalent about an employee leaving. This leaves a bad taste in their mouth especially after the hard work and contributions they’ve made.
Instead, how can you thank them for their service? What did they contribute to the company and the team?
Best Practices for Employees as Brand Ambassadors
The key is to create experiences they want to talk about. Depending on your company’s social media policies, you may want to create a best practices document to discuss how to share company moments.
- List shareable events and moments.
- List confidential events and moments.
- Sample templates for posts.
- Social media handles for tagging.
- Gallery of shareable photos after events.
You can also include your team in creating a hashtag for specific moments.