How Enlightened Holistic Living Grew Organically

Meet Jennifer, Enlightened Holistic Living

This series allows you to get to know the women of the Little Black Desk Academy and the experience they bring to the conversations. I hope you enjoy meeting each of these ladies and join them in conversation.

Why did you want to be a member of Little Black Desk Academy?

First of all, I believe whole-heartedly in the community and value Melissa is building.

Secondly, I have been a part of the community for more than 2 years now, from Creative Chic to Community Director to Member and I continue to learn and grow from it. I credit Little Black Desk Society with most of my early successes moving from a local business to a digital course creator with a location independent coaching business. As a woman in business, I continue to rely on Little Black Desk Society for providing me with the highest level of support and inspiration.

Jennifer Mather

Enlightened Holistic Living

Wellness Coach | I help women find their truth and purpose AND I own a niche housecleaning company.

Tell us a little bit about your professional experiences and your strengths.

I have been in business for myself for more than twenty years. I used to say that it was a need to be home with my kids (single mom here) that inspired me to become an entrepreneur but really, the desire to create something for myself has probably been with me since birth.

I spent seventeen years running a successful business with literally zero advertising. It was all referrals and even times when I had a waiting list. I credit this to my desire to serve others – when you let your heart lead you, everything else just falls into place.

I do a great deal to mentor other women who are just starting out in their own businesses, as I have so many years of wisdom to share. And I offer services to help other entrepreneurs find balance, improve their own well-being and deliver a high-level of service to their clients and customers.

How long have you been in business?

I’ve been in business, technically, for more than 20 years. I have been officially coaching for the past 3 years.

How long were you in business before you found your groove?  And how did you get there?

Ooh tough one. For 17 years, I ran a very successful, high-end residential housecleaning business. I was providing a very unique service to my clients –

not only cleaning but teaching them how to eat and live a healthier lifestyle. I was borderline coaching them. In 2014, when I decided to start teaching and coaching…and bringing my work to the digital world, though I had no clue what I was doing. LOL I finally got my groove in the spring of 2017 by letting my most authentic self out, so to speak. I allowed the word INTUITIVE into my business and accepted that my spirituality needed to be a piece of it in order for it to work. For the first 2 years, I spent a lot of energy keeping “woo-woo” out of my business because I was determined to be known for my expertise.

I doubled my income last year because I took the “woo-woo” and made it a practical application my clients could use to reach their higher selves and transform their lives and businesses into a product of their dreams.

What’s your favorite part of owning your business?

THE PEOPLE! All the opportunities I have to expand my creativity and my experience. Also, when a client shares their transformation and successes with me it’s like BOOM – my heart explodes with joy! ♥

When everything seems to be going wrong, what pulls you through?

HUMOR! I can’t say it enough. 1. NEVER take yourself too seriously. 2 Look at the big picture and always find the lesson in the mess. 3. Show yourself unconditional love and compassion. It causes you to see differently.

Tell us about the biggest lesson you’ve learned.

I have this sign on my wall that says “I never make the same mistake twice, I make it five or six times, just to be sure”. Truth. I have learned 2 huge lessons in business. 1. Never collaborate with someone who is not in alignment with your core values. 2. Never apologize for pivoting in your business. If you are truly in service to others, you’ll pivot plenty and that’s okay.

What is your favorite process or system?

My favorite process is discovery calls! I love talking to people and learning where they are struggling because I can use the information to provide a better service, whether or not I actually gain a client from the call.

What’s your must-read business book?

Omg I can’t answer this question. I have read over 300 books in the last 3 years. If you make me answer though, I guess I would have to say The Big Leap by Gay Hendricks.

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What are your 1-year and 5-year goals?

    • 1 YEAR: Double my income again.
  • 5 YEAR: Retreats and a nationwide speaking tour based on my signature Soul-Self service.

What’s one piece of advice you would give your fellow entrepreneur?

Trust your gut! You can ask the opinion of your friends, peers, and family but you must include your gut/intuition. Your intuition will NEVER steer you in the wrong direction and when you stay on the soul-driven path, you will always succeed.

What do you want to learn from your peers in the Academy?

There’s something to learn from every interaction and every other member’s experience, if you are open to the lesson. I love hearing wisdom from people in other industries because there’s always room to translate into the language of my own industry. I love being inspired by other members – both their successes and failures.

Join Conversation


Join Jennifer and more service-based entrepreneurs in the Academy.

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