How FoodCoachMe Mompreneur Avoids Burnout

This series allows you to get to know the women of the Little Black Desk Academy and the experience they bring to the conversations. I hope you enjoy meeting Stephanie Wagner, of FoodCoachMe, and join her in conversation inside the Academy.

How long have you been in business?

I have a hard time knowing what date exactly but I began blogging 5.5 years ago and starting selling meal plans for purchase 4.5 years ago.

I was frustrated with an over-booked schedule of patients and didn’t feel I was truly helping anyone. I started putting my personal recipes on a Facebook page so I could send my patients there for more ideas. That became a blog. A blog became a membership site.

Stephanie Wagner


Dietician | Passionately creating needed nutrition resources for weight loss surgery patients to reach their goals and live their lives to the fullest.

How long were you in business before you found your groove?  And how did you get there?

I’ve felt my groove in the past three months. The site became a membership site 2.5 years ago and the first 2 years were lots of painful lessons – mostly tech related. My experience in the LBDS Mastermind has made all the difference in streamlining my processes and making clear goals. At the time of this post I’ve been a member nearly a year and I attribute my grove to the progress I’ve made this past year!

What’s your favorite part of owning your business?

Helping someone feel hopeful when they couldn’t find it anywhere else. My patients are in a niche market that often times doesn’t get the information they are in need of. I get my energy from the I emails/messages/comments from patients that found my site/videos and were so thankful to have found the answers they were looking for.

When everything seems to be going wrong, what pulls you through?

Taking a step back and looking at how far I’ve come since that first Facebook page 5.5 years ago. Creating something out of nothing doesn’t come quickly or easily. The bumps along the road are inevitable so it helps to look back on the progress.

Tell us about the biggest lesson you’ve learned.

Nothing is as serious as I think it is! The website server has crashed. The payment gateway has stopped working. The email I was so excited about was sent with an error. Things that used to send me into a tizzy and overwhelm me with feelings of doubt no longer seem so serious. Now I know to give it time, to communicate issues well, to stay patient and positive.

When I return an upset email with kindness, it’s almost always responded back to with a totally different tone.

What is your favorite process or system?

I have several. Currently, I love working with Canva to take my food images, add branded text/logos and quickly alter it the correct size for each social platform, email or blog post.

I use Later for Instagram and Facebook and Tailwind for Pinterest and can get my three main platforms loaded with great looking, branded images much faster than my previous system.

What’s your must-read business book?

I’m not the best at books! So instead of a half-hearted answer, I’d like to say a podcast.

How I Built This is my favorite podcast of all time because I don’t walk away thinking of the 5 things I need to start doing, but instead I enjoy an awesome story of an entrepreneur that pushed through their barriers and became who they are today. It’s so inspiring and less of a “how to” podcast.

Little Black Desk Society - Website - Business Books - #lbdslibrary

What are your 1-year and 5-year goals?

  • 1 YEAR: To afford fully hosted server team service and hire a VA on a permanent basis.
  • 5 YEAR: To afford my husband to leave his job and work for FoodCoachMe.

What’s one piece of advice you would give your fellow entrepreneur?

Set boundaries in your work life. Set office hours and stick to them. It’s tempting to keep working tirelessly towards a vision and there is a time for that, but taking breaks also allows for creativity and keeps burnt out at bay. We all want everything done yesterday but consistency is what leads to growth, over-working leads to mistakes. 


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