What is the value of the service(s) you provide? How do you increase value? Do you include additional services (time)? Do you include a gift with purchase (expense)?
Value is subjective. Value is how your audience perceives the worth of your service. Whether your client values your services or not doesn’t change the cost of overhead, labor, and expenses.
Value: relative worth, utility, or importanceMerriam Webster
Too many times we think we can increase the value of our offering by adding something. However, when we add something it increases our expenses, narrows the profit margin, and spreads our resources thin. Especially thin if you are doing all the work.
Is there another way to increase the value of our offering?
Yes!! There is another way to increase the value of your offering, but it takes hard work and time. The secret is to improve the quality of your existing service.
Yes, it is that simple. Improve the quality of your existing offering and you can increase value.
- How can you get better at your craft?
- What are you doing to stay current in your industry?
- What are you doing to practice and hone your craft separately from paid client interactions?
When we work on ourselves and improve our skill set we continuously bring value to our business that cannot be easily replicated. Our unique experiences, knowledge, and skills combined allow us to be competitive in the market.
In conclusion, instead of looking to see what you can add to your offering, look to see how you can be better at what you provide. When you improve your craft you help raise the standard in your industry.