I use Visme to create different types of visual content for my small business. I chose Visme because of the ability to create polished designs with interactive components. This means I have the option to embed presentations and interactive infographics into my website.
My Process for Design
I love design. I’ve created marketing collateral for different business needs throughout my career. If design is not in your wheelhouse, I highly recommend hiring a professional (Andrea or Nicole). This process works for me at this stage in my business.
I have a hidden board where I pin designs that catch my eye and align with my brand. For me, this typically means designs which are feminine, fashion-oriented, timeless, and use serif type. This serves as inspiration, but then I create visual content that works for the specific needs of Little Black Desk Society.
Before creating visual content I have already made several decisions by answering these questions. My answers influence what I create.
- Why am I creating this visual content? Will this inspire, educate, or entertain?
- Who do I want to attract?
- Where will I share this content?
- How will I share this content?
- What content am I creating?
Let’s use this blog post as an example.
- I am creating visual content to educate.
- I want to attract leaders in small businesses who want to learn more about creating visual content.
- I will share the content on my blog, LinkedIn, Pinterest, and Twitter.
- I will share it via images created specifically for each platform.
- I will create a featured image for the blog and social media images for each platform.
Once I made those decisions I create visual content to support each answer. For social media images, I will either edit the Visme templates to match my branding or create my own branded templates.
New visual content takes time to create. Many times I will create visual content and continue to refine the template with each use.
Below is an example of a guide I created a couple of years ago using Canva. This past month, I updated the content and redesigned the layout using Visme.
TIP #1: If you are creating an in-depth piece of content (e-book), write the copy first.
This helps with choosing the best layouts and design elements. If you don’t want to write the copy yet, at the very least create an outline. It will save you time in the long run. This is from experience. 🙂
TIP #2: I save visual content with the name of how I want the file to appear online. This helps me with organization and productivity.
Once the design has been created I save the image with a specific file name. Example: Little Black Desk Society – Coffee Bar Blog – Pinterest Graphic – Types of Visual Content Small Business.
This makes it easier for me to identify, organize, and sort types of images in folders. Plus, saves time when uploading an image to the blog or social media because the file is already named correctly. This also benefits my business when doing an image search on Google or Pinterest.
TIP #3: When creating a digital product make sure to include a footer.
Footers should include your business name, copyright year, and website. You may also include your social handles where appropriate.
TIP #4: There is no need to recreate the wheel with visual content.
Create templates for your business and use them repeatedly. This saves time and increases brand recognition through consistency.
Tips for Setting Up Your Account
Add your brand elements to your profile. This saves you time and creates brand consistency across visual content.
- You can upload your brand fonts and designate use for header, subheader, or body.
- Add your primary and secondary color palettes to your profile.
- Upload your company logo and add your website URL.
- Add your brand links. This feature saves you time by making your designated URLs the default option when adding a link.
Create folders. I use folders for organizing projects and images. This saves me time when creating visual content because I can quickly find what I need.
- Projects: I create folders by frequent projects
- Marketing – (Challenges, Email, Podcast, Print, Social)
- Services (Academy, Coaching, Masterminds)
- Website (Blog, Shop)
- Images: I create folders by type of use.
- Blog photos
- Brand photos
- Digital devices (for overlays)
- Digital documents (for overlays)
- Icons (infographics)
- Profiles (headshots of guests)
- Screen captures (for overlays)
Types of Visual Content for Small Business
There are 21 types of visual content I’ve created for my small business using Visme.
- Action plans for coaching clients
- Banners for opt-ins and newsletters
- Banners for LinkedIn articles
- Charts for coaching (see below)
- Cover images for video
- Graphics for podcast episodes and quotes
- Graphics for Academy events, topics, and conversation prompts
- Guides for digital download in the shop
- Infographics for blog posts (1, 2) and challenges
- Slides for speaking presentations and Mastermind strategy sessions
- Social media quotes for LinkedIn, Pinterest, Twitter
- Welcome guides for Academy and Mastermind members
- Workbooks for Mastermind members
Have you explored Visme*?
*I am a Visme paying customer and used affiliate links in this post. All thoughts and opinions are my own.